Benefits of a Website for Small Business

It’s amazing that many small businesses in the U.S. and other developed nations do not have their own websites. According to research firm IDC, nearly half of small businesses in the U.S. don’t have a site.

“The Internet is increasingly used by customers as an information source, so a firm that doesn’t have a Web presence will be at a disadvantage when prospects are conducting a search,” says Ray Boggs, vice president of SMB research at IDC.

Boggs’s statement is backed up by National Retail Federation research showing that over 92 percent of adults regularly or occasionally research products online before buying them in a store.

For any small business - even those that don’t provide products or services suitable for selling over the Internet - a website remains an invaluable marketing tool that will help:

• cut costs
• increase sales
• improve customer service
• enhance productivity

If you run a small business and don’t have your own website, then you should read How a Website Can Benefit Your Business, from Internet for Business.